Social Media for Digital Advocacy

Client

University of California,

San Francisco (UCSF)

Location

SF, USA

Concept

Seminar, Consultation

BRIEF

 

Develop a presentation catered toward UCSF's medical residency program, a top medical school

 

WORK

 

The seminar was created to promote forward-thinking and prepare medical students for digital advocacy post-graduation. The seminar was designed to provide attendees with the tools to create their own profiles on the social platforms discovered during the presentation. The idea was conceptualized after realizing how many individuals worldwide go to the internet for health-related questions (both primary and life-threatening).

 

RESULTS

 

The seminar successfully informed all attendees about their presence on social media and prompted 70% of individuals to begin utilizing Twitter and Facebook to promote themselves as healthcare professionals and ones that can answer general health-related questions.

Nneji Akunne - creative consultant, health care, digital advocacy
Nneji Akunne - creative consultant, health care, digital advocacy
Nneji Akunne - creative consultant, health care, digital advocacy

TESTIMONIALS

Nneji made the talk fun and interactive, and I appreciated her patience with our very basic questions about Twitter.  Definitely, a helpful topic since social media can be a very useful tool and none of us are currently using it.

- FCM Resident

I really liked how Nneji gave us a fresh perspective from a non-healthcare bubble. I think often we tend to be stuck in only conversing with others in health care and this was really refreshing to have a marketing viewpoint. 

- FNP Student